Hello, I'm Yuyao.
Welcome to my website. Feel free to have a look around!
Welcome to my website. Feel free to have a look around!
A bit about me:
I'm a Ph.D. student in Marketing at the Rotman School of Management.
I am broadly interested in relationships and communication in consumer contexts. I am especially curious about how consumers relate to other people, brands, products, and media figures. I am also interested in how different forms of communication, from interpersonal conversations to marketplace messages, shape consumers' responses. Finally, I am curious about how individual differences, such as personality and attachment style, may shape these processes.
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Outside of research, I am a passionate Genshin Impact player. Ad astra abyssosque!
I am broadly interested in relationships and communication in consumer contexts. I am especially curious about how consumers relate to other people, brands, products, and media figures. I am also interested in how different forms of communication, from interpersonal conversations to marketplace messages, shape consumers' responses. Finally, I am curious about how individual differences, such as personality and attachment style, may shape these processes.
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Outside of research, I am a passionate Genshin Impact player. Ad astra abyssosque!